Marketing - Labelling
		SAVE Foundation and SAVE Network
Home Actuality+Events SAVE Foundation Monitoring Projects Marketing-Labelling Publications Conferences SAVE Network / links Board of Directors Support Downloads Contact Link to us Deutsche Version Version française Ark Network Variety-Savers.Net Agrobiodiversity.Net Newsroom		Arca-Deli Heritaste   We focus on quality, not quantity! For the preservation of traditional breeds and varieties, the marketing of their products or their services is important. Only that which generates income, is economically viable in the long term. Traditional breeds and varieties usually come from extensive farming. What grows slowly and is well adapted to local environmental conditions has usually also a higher value and is a quality product. This also justifies a higher price. To distinguish between these products and services of others, SAVE has created two labels, the Arca-Deli Award and the HERTASTE label. Both trademarks are legally protected. Arca-Deli®: The Arca-Deli Award is a prestigious award with market value but no prize money. It is awarded annually by the SAVE Network for delicacies and innovative services originating from the circles of the European Ark Network "Arca-Net" (link) and the Variety-Savers Network (link). The rules of the assignment (filing, audit, procurement) can be viewed at the following website: Arca-Deli Award HERITASTE®: The word "HERITASTE" is a contraction of the words "Heritage" and "Taste". HERITASTE is to characterize high-quality and tasty products and related services. The label is registered with the European Trademark Office and identifies products and services provided by indigenous livestock and crops. The production must be local, extensive and non-industrially made and has to represent a cultural asset. Read more at: HERITASTE
			11-08-24
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